Benjamin Moore Natura™ Premium Interior Paint earned an asthma & allergy friendly™ certification.

Benjamin Moore Natura™—Certified asthma & allergy friendly™

We created a paint that is scientifically proven to considerably reduce your exposure to allergens. The asthma & allergy friendly™ Certification Program independently tests and identifies consumer products that are more suitable for those living with asthma and allergies. Benjamin Moore Natura earned the certification based on its odour, emission and VOC performance.

Certified asthma & allergy friendly™ and the asthma & allergy friendly™ symbol are certification marks and registered trademarks of Allergy Standards Limited and the Asthma Society of Canada


Both Benjamin Moore Natura™ and Ultra Spec® 500 earned Silver-level certification from the Cradle to Cradle Product Innovation Institute.

Commitment to Sustainable & Premium Products

Benjamin Moore is the first premium paint manufacturer to earn this designation from MCDONOUGH BRAUNGART DESIGN CHEMISTRY, LLC (MBDC), a world-renowned firm founded by architect William McDonough and chemist Dr. Michael Braungart. MBDC originated the Cradle to Cradle Certified™ design framework that helps companies go beyond minimizing harm and move towards creating a wholly positive impact on the planet. The Cradle to Cradle Certified™ designation is given to products that meet stringent requirements across five categories: material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness.

Cradle to Cradle Certified™ Product Scorecard

Material Health: Silver
Material Reutilization: Silver
Renewable Energy & Carbon Management: Gold
Water Stewardship: Gold
Social Fairness: Silver


Our Green Promise Paints Are Guaranteed to Contain Low or Zero VOCsThe paint industry is filled with definitions of what "green paint" is. The Benjamin Moore Green Promise designation makes it easy for you to identify a truly eco-friendly paint that maintains low or zero VOC (volatile organic compounds) levels—even after tinting. Our Green Promise logo appears on the labels of all of our paints that contain low or zero VOCs in thousands of colours. Benjamin Moore's Green Promise designation is the company’s assurance that this product meets – and often exceeds –rigorous environmental and performance criteria regarding VOCs, emissions, application, washability, scrubbability, and packaging, while also delivering the premium levels of performance you expect from Benjamin Moore.