THE "NEW" NEUTRAL PALETTE
This palette is a reaction to all the colour cues that we have noticed popping up in the home furnishing industry... textiles, carpets, wallpapers, tabletops and pottery, as well as colour schemes that emerge in landscape design, the auto industry, fashion, and graphics.
As colour rarely exists in isolation, we have designed a palette of 23 colours that work well together. There is harmony among the colours. There is an art to sequencing colour from one room to another—hallways are the arteries of the house, rooms radiate off the hallways and this palette helps the transition because the colours flow seamlessly.
We've detected a 'lighter touch', hints, whispers, tints of colour. Shifts to pastels without looking too 'candy', too 'Easter egg' which is an exciting message for us, a colour company. We've begun to see a shift away from gray to tints of blues, greens, lavenders and pinks. Pastels, softened and filtered, to lift the spirit but not shout too loud... colors that can make a room happy, flatter your possessions and your art. We call these the new neutrals.
These colours have proven to be flexible; pair Breath of Fresh Air 806 with Van Deusen Blue HC-156, you punch up a strong blue story. Pair it with Flint AF-560 and it transitions to a more sophisticated, more understated statement.
Personal expression is the best expression. We are here to make the selection easier. You want to pick a colour that is enduring, resonates and is signature to your personal style. This is What Matters.
This introduction is the beginning of our colour conversation for 2014. I invite you to explore the full Colour Trends 2014 Palette and our Colour of the Year Breath of Fresh Air.
Ellen O'Neill, Creative Director Benjamin Moore & Co